If you have a physical therapy blog and have started posting
content regularly, you will soon notice the benefits of your
hard work. When you create useful and helpful content for
your readers you establish credibility and you gain their
trust. Blogging provides a channel for you to communicate
with your target audience and it can help build
relationships through dialogue and discussion.
However, in order to attract potential patients online to
your blog you need to create content that is compelling and
relevant to their online searches. Here are 6 types of blog
posts you can write to attract patients seeking your
physical therapy services:
1. Educational Posts: These posts are meant to
inform patients about a specific condition, symptom,
impairment, or disease process. You can choose the topic you
want to educate your audience about. Make sure to reference
medical sources if you need to pull facts and statistics.
2. Questions & Answer Posts: Find out what
your readers want to know by sending polls via email or
social media. Then post the answers in a blog post.
3. Video Posts: If you create a video on
YouTube you can easily embed the code onto your blog to
share with your readers. If you are camera shy and are not
comfortable making your own videos yet, you can still find
some videos on YouTube that can provide enough value for
your readers to benefit from.
4. Infographics: Infographics are images that
present statistical information in an easy to digest manner.
You might have seen many examples of these on the web. They
have a high share factor meaning people love to share these
kinds of images on social media. You can find plenty of
infographics on the web that relates to patient care to post
on your blog. Most of the creators don’t mind you taking
their image and posting them as long as you credit the
creator and provide them with a link back to their site.
5. Motivational And Success Stories: Everyone
loves to hear a good success story. Especially if it’s from
a patient who had to endure a lot set backs from a
disability before reaching a level of independence or an
improved quality of life. These kinds of posts inspire,
push, and motivate your readers. They are personal posts
that will help you build a deeper connection with your
readers.
6. List Of Top Things: These are very popular
posts ( you’re reading one right now). A good example of a
list post would be “ The Top 5 Things You Shouldn’t Do After
SI Joint Fusion Surgery”, or “ 10 Household Chores To Stay
Away From After Having A Lumbar Laminectomy ”. These kinds
of posts are good for sharing with friends and bookmarking
to read again at a later time.
Hopefully these ideas get your creative juices flowing and
you can develop more blog post ideas to help attract
patients to your blog.
Last revised: March 18, 2013
by Samuel Awosolu, PT
