PT Classroom - 6 Online Traffic Strategies To Promote Your Physical Therapy Practice ׀ by Samuel Awosolu, PT


Samuel Awosolu, PT is a licensed physical therapist with extensive knowledge in online web marketing and development. He has written for Advance Magazine, PT Products Online, and other industry magazines. He blogs regularly at PT Marketing Unleashed. He also has a blog training course that teaches physical therapists how to create and promote their own blog called the PT Blog Academy.


6 Online Traffic Strategies To Promote Your PT Practice

Growing a successful physical therapy practice takes time and energy. You can’t simply hang up your shingle and expect patients to flock to your door nor can you build a website and expect it to generate tons of traffic online and into your office. The truth is that if you want to generate traffic, you have to have a solid, tried and true strategy to do so. By consistently utilizing these 6 traffic generation techniques, you will be on your way to having a busy and lucrative physical therapy practice.

1. Email Newsletters: You must build up a list of subscribers on your website and use this marketing tool to send out monthly newsletters. Newsletters are great for providing valuable information to readers hungry for knowledge as well as for offering incentives for them to visit your practice. Keep the brand of your physical therapy practice always on the minds of your readers by constantly building a relationship through your newsletters.

2. Video Marketing: It is beneficial to create memorable videos that educate, entertain and provide information to your viewers. You can demonstrate exercises for strengthening or stretching muscle groups or discuss and educate viewers on the types of patients you treat at the clinic. You can even inform viewers on what to expect in physical therapy after a knee or hip surgery. There are many different types of videos you can create to engage viewers. Make sure that in all of your videos, you leave a call to action that tells viewers to visit your website or join you on one of your social media networks. This will help them to stay in touch with your brand.

3. Press Releases: This marketing strategy is used to promote any news about your physical therapy private practice or any upcoming events. You can write a press release if you are having a grand opening, welcoming a new staff member, or if you have new equipment that will allow you to attract a specific patient population. Press Releases are also great for telling success stories or letting people know that your practice is sponsoring a local organization, charities, giveaways, holding workshops, etc. Anything that is news-worthy can be used as a press release to promote your physical therapy practice online. The benefit of creating and submitting a press release is the traffic generated from distribution. Your press release gets submitted to multiple online news sites hence, generating a healthy amount of traffic to your website. There is even the possibility that your press release will get picked up by local TV or radio stations. Press Releases bring good exposure to your private practice, giving it the attention of people seeking out your services.

4. Social Media: If used correctly, you can use social media sites like Twitter and Facebook to engage your audience and start a discussion. Social media can yield great patient referrals if you stick to a long term strategy of engagement and providing value. You can use social media to create Q&A sessions for your communities or reach out to local referral sources like Physicians, specialists and other health related medical professionals. It is the best way to interact with people that are seeking your services. You will establish trust and by providing value in your social media communities, you are viewed as a trusted source and expert in the field.

5. Blogging: This is by far the best way to get your content out into the world so that potential patients can discover your private practice as well as the services you offer. It is a known fact that the search engines love good content and this is one of the ways your private practice will get discovered. The more content you have out there, the more chances that you will be discovered by your target audience. Blogging establishes relationships and connections with your audience through the content you post. This is something that you cannot do with a static website. The potential to engage and interact with potential patients is possible through submitting quality blog posts.

6. Comment Marketing: This is a great traffic strategy that you can use to get the attention of local physicians and specialty providers. Believe it or not, a lot of physicians now have blogs and are on social media. They’ve realize the importance of staying connected and providing information that will be useful to their patients. As a therapist, you can identify those blogs of the physicians or healthcare providers you want to target and leave comments on their blog or social media network. This does 2 things. First, it gets the attention of the blog owner (Physician, specialist, etc.). Secondly, if you leave a comment that adds value to the conversation or topic, they will be inclined to learn more about you and what you do. This is how the process for getting a patient referral can start. If you leave relevant comments that provide value on multiple blogs, you will create exposure for yourself and your practice and increase the opportunity of getting patient referrals to your practice.

The important thing that you must remember is that utilizing all of these techniques can truly increase your patient load as well as your credibility in the industry. Let’s face it! The days of opening up a big telephone book and thumbing through the yellow pages to find a physical therapist are long gone. People actually research their providers online before they’ll pick up the phone to make an appointment. By following the above techniques, you will have the opportunity to truly make your private practice thrive!

Last revised: December 16, 2012
by Samuel Awosolu, PT

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